At HypnoThoughts Live 2024, we had the pleasure of having a chat with Ryan Montis to discuss a topic that’s been on the minds of many hypnotherapists: How can you effectively attract clients without relying too much on social media? If you're like most of us, social media can feel overwhelming and maybe even a little bit frustrating. But don't worry—we’ve got some great tips to help you expand your client base without spending all your time online.
Social Media is Important, But It’s Not Everything
Let’s be real—social media is a powerful tool in today’s world. It can help you reach a vast audience, build your brand, and engage with potential clients. Platforms like Instagram, Facebook, and LinkedIn offer unique opportunities to showcase your skills, share client success stories, and establish yourself as an authority in the field of hypnosis.
But here’s the thing: You don’t need to be glued to your phone or computer 24/7 to see results. In fact, a balanced approach is key. Social media should be part of your strategy, not the whole strategy. While it’s true that social media can amplify your reach, it’s just one piece of the puzzle. There are other, equally powerful methods that can help you attract clients without becoming overwhelmed by the demands of constant online presence.
By combining social media with other marketing strategies, you can create a more sustainable and less stressful approach to growing your practice. This way, you can leverage the power of social media without letting it dominate your life.
The Power of Email Marketing
Email marketing might sound a bit old school, but it’s far from dead. In fact, it’s still one of the most effective ways to stay connected with potential clients. Imagine having a direct line of communication with people who have already shown interest in what you do. That’s the magic of an email list.
Start by building and owning your email list—it’s an asset that no algorithm can take away from you. Unlike social media platforms where you’re subject to changing algorithms and trends, your email list is yours to control. You can send out newsletters, special offers, or valuable tips directly to people who are genuinely interested in your services.
Once you have that list, you can regularly send out valuable content, offer special promotions, and invite discussions. It’s all about creating a relationship with your audience, and email is a fantastic way to do it. You can nurture potential clients by consistently providing them with helpful information, and when they’re ready to take the next step, you’ll be the first person they think of.
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Building Real Connections Through In-Person Networking
There’s something truly special about meeting people face-to-face. At HypnoThoughts Live, we only get to do this once a year, but the connections we make in person are priceless. There’s a rule of thumb we like to follow: A crowd of 10 people in person is worth 100 to 1,000 likes on social media. Why? Because in-person interactions are more meaningful. People who attend events are serious, and they’ve made a commitment to be there.
When you meet someone in person, you’re not just another face on a screen—you’re a real person, building real trust. This level of connection simply can’t be replicated online. In-person events allow you to engage with your audience on a deeper level, answer their questions in real-time, and showcase your expertise in a way that’s immediate and impactful.
In-person networking doesn’t just happen at major conferences like HypnoThoughts Live. It can happen at local events, workshops, and even casual meetups. The key is to be present and approachable. The relationships you build through these interactions can lead to long-term clients, referrals, and even partnerships that help grow your business.
Unlocking Opportunities with Public Speaking
Speaking opportunities are golden. Whether it’s at a local Rotary Club, Toastmasters meeting, or even a late-night radio show, saying “yes” to these opportunities can do wonders for your visibility. These are what we call “Other People’s Stages” (OPS), and they’re a fantastic way to get in front of new audiences.
Public speaking, even if it’s just to a small group, positions you as an expert in your field. It gives you a platform to share your knowledge, inspire others, and directly engage with an audience. Plus, it’s a great way to practice your communication skills and build confidence in presenting your ideas.
Pro tip: Bring a friend to record your talks. Not only do you get to share your expertise with a live audience, but you also create valuable content that can be repurposed for social media and email. It’s a win-win! You get the immediate benefits of connecting with an audience in person, and you also create a lasting digital asset that can continue to work for you long after the event is over.
Integrating Traditional and Digital Marketing
One of the best things about these strategies is how they can complement your online efforts. This approach creates a compounding effect: The more you diversify your marketing efforts, the more they amplify each other. Your in-person engagements can drive traffic to your social media, and your online presence can encourage people to attend your events. By integrating traditional methods like email and public speaking with your digital marketing strategy, you create a comprehensive approach that maximizes your reach and impact.
At the end of the day, marketing is all about building connections, and there’s no one-size-fits-all approach. Whether you love social media or prefer to connect with people in person, the key is to use a mix of strategies that work for you. Remember, you don’t have to do it all at once. Start small, be consistent, and watch your client base grow.
If you’re looking for more tips on how to expand your hypnosis practice, be sure to check out Ryan Montis’ website at ryanmontis.com for more insights and resources. And if you’re ready to take your business to the next level with an all-in-one platform designed to help you succeed, visit Pykthos.com to get started.
