Podcast #152 – Become Assertive

Hello and welcome to the Brain Software Podcast. This is episode #152, and this is the place to be if you want to be assertive, but not aggressive. Stick around.

Listen to the Episode:

Introduction for Episode 152

Despite the strange chanting, we are still not witches! But seriously folks: 


Get ready to be awesomely assertive, no matter what comes your way...

"You can get more with a kind word and a gun, than you can get with a kind word..."

Think Tank Words for This Episode

  1. Vortex
  2. Runner
  3. Cedar

Show Notes for Episode 152

  • You'll want to watch this free video training by Mike
  • The Guns n Roses Intervention premiered! (You realize that you've just described Axl Rose?) Zero context, and vagueness rules the day!
  • This is the first podcast where we're actually tying the Think Tank words together...
  • Assertive is confident with a forceful personality. Rapport is essential...
  • Aggressive is ready or likely to attack or confront!
  • Early, unnecessary aggression may be a substitute for intelligence and reason...
  • When you throw a shoe into a pack of wild dogs, the one that yelps is the one you hit...
  • Three Levels of Argumentation: 1. Data 2. Adrenaline trickle engages emotions 3. Adrenaline soaked emotion and stupidity
  • When you hit Level 2 take a breath and slow down to avoid aggression!
  • Covid 19 discussions rapidly go to Level 3!
  • Keep it at Level 1 (Data) and don't back down if you're right!
  • Telling the truth is not abuse!
  • There are contexts when aggression is needed!
  • If you are not assertive, you'll be walked on, ignored, treated badly, etc.
  • Passive aggressive people drag their feet, don't pass on your message, say "I thought you meant..."
  • People who cannot say NO get overwhelmed by the requests of others!
  • Assertiveness is a learned trait! You can do it!
  • You can be too much of a nice guy...
  • Watch out for the angry smile...
  • Here is The Agree and Repeat Strategy! This is dynamite, folks!
  • Know your desired outcome! That's what you keep coming back to...
  • "I don't shoot weddings..." Make sure you keep it simple! No complex explanation required...
  • Agree in principle and direct them back to your outcome...
  • Don't get thrown off your program by answering questions!
  • You can use this to get what you want too, but be nice...
  • Be persistent! Sometimes you just have to do it one more time to win...

Commercial Break

Larry Gomez - The Man Who Might be French...

  • Too seem powerful, move slowly and take up lots of space!
  • Standing powerfully sends a signal of strength and assertion...
  • Jittery nervousness never comes across as confident!
  • Speak slowly, and pause before you speak!
  • Less eye-contact shows power! It won't build rapport though...
  • Keep those thumbs out of your pockets! 
  • Hands behind the back show power, just like Prince Charles!
  • Steeple your fingers to seem assertive and authoritative!
  • The Red Sneaker Effect! Mark Zuckerberg wears a hoodie...
  • We don't need to teach aggression...and you can't make us do it!

Empowering Questions:

Now that I know that assertiveness can get me further in life, what will I do today to ensure that I begin now, to model and perfect some of these techniques?


The silver Volvo and attempted murder


Freestyle chanting redux

?Important Links and Reminders:

  1. The agree and repeat process video training is here, and it's free.
  2. This is our free video course on conversational hypnosis.