Logical Fallacies: How to Spot and Defend Against Bad Arguments

Imagine you’re deep in a conversation. Someone makes a confident, passionate claim—maybe with a little finger wag for good measure—and everyone nods along except you. Something doesn’t sit right. Your gut whispers: That doesn’t make any sense.But how do you

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A Hypnotist Walks Into a Casino…

It’s not psychic. It’s science…Tomorrow I begin teaching the five-day Architecture of Hypnosis training here in Toronto. A mix of local and international students are arriving, and many have already settled into the beautiful uptown hotel where we hold our events.But I’m

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Is Stage Hypnosis Fake? Debunking Common Myths

If It’s All Fake, Why Does It Work So Well?You’ve seen it happen. A volunteer on stage suddenly forgets their own name. Another can’t lift their feet off the floor, no matter how hard they try. The audience is laughing,

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What If the Key to Change Was Inside a Painting?

A Journal Entry from the Edge of a TranceI wasn’t looking for another technique.In fact, I think I’d forgotten what I was looking for.Like so many of us in the healing professions, I had stacked up certifications like sandbags, hoping

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Why One Puck Can Trigger a National Identity Crisis

Hypnosis teaches us that meaning isn’t found—it’s created—and nowhere is that more obvious than in the emotional rollercoaster of a hockey game.Don’t get me wrong. I fall for it too.You might remember that, in last week's email, I mentioned hockey.No,

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The Power of Small Steps: How Incrementalism and Micro-Dosing Can Transform Your Life

Have you ever stood at the base of a massive staircase, looked up, and felt your knees go weak? That’s what major life changes often feel like. Whether it’s getting in shape, learning a new skill, decluttering your home, or

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Four-Tenths of a Second That Changed Everything

They sat there like zombies as we walked past them, their eyes vacant, their bodies frozen in place.Last night I continued my deep dive into the NHL Stanley Cup playoffs, not imagining for a moment that the game between Edmonton

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3 Guided Imagery Techniques That Help Clients Transform Without Reliving Trauma

Sometimes, words get in the way.Your client is telling you their story — again. You’re listening, nodding, asking the “right” questions.You follow the protocol. You offer the reframes. You run the script.And yet… something’s missing.There’s no shift. No lightbulb. No

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Stop Ruining Conversations: Use the 5-Second Pause Instead

Ever walked into a conversation feeling calm—only to walk out 10 minutes later like you’ve just survived a cage match with your in-laws?Welcome to the wild world of human communication.Most people think good conversations are about saying the right thing.

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Reframing Your Mindset: How Shifting Perspective Changes Everything

What if nothing in your life actually needs to change—except how you think about it?That’s the power of reframing.Reframing is a cornerstone of effective hypnosis and neurolinguistic programming (NLP). It's a deceptively simple technique that instantly changes emotional states, dissolves

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