Got less than a minute to sell hypnosis? Here’s how to nail it.
Let’s face it: as a hypnotist, you might not always have the luxury of time to explain all the wonders of hypnosis. Sometimes, all you get is 45 seconds—a fleeting moment to grab people’s attention, spark their curiosity, and make them want to know more about what you do. Sounds tough, right?
Well, the good news is, it’s entirely possible! With the right approach, you can use those precious few seconds to leave a lasting impression and get people thinking, “Wow, I could really use this in my life.” The secret lies in using simple, yet powerful, psychological tricks that tap into their unconscious mind.
Let’s talk about how you can do this effortlessly.
Start with a Powerful Question
The first thing you want to do is ask the right question. But not just any question—a question that’s so well-crafted, it instantly gets people to reflect on their own lives. This isn’t just about curiosity; it’s about getting them to feel that hypnosis might be the solution they’ve been looking for.
The magic question?
“What is the one thing you would love to change right now?”
It seems simple, but it’s packed with psychological punch. Think about it: when you ask this, you’re not asking them to just vaguely imagine change—you’re tapping into something very specific. You’re presupposing that everyone has something in their life they want to change (and let’s be honest, who doesn’t?), but it’s phrased in a way that highlights the desire for change.
Notice the word love. You’re not asking, “What would you like to change?”—you’re asking, “What would you love to change?” That’s a whole different energy. Love implies something that’s been on their mind, something they’re excited or even desperate to change because they know how much better life could be without that particular issue.
At this point, they’re already thinking about their challenge. Maybe it’s a habit they want to break, like smoking, or maybe they’ve been struggling with stress or confidence issues. Either way, you’ve got them searching internally, which is exactly where you want them.
Highlight the Benefits of Change
Once you’ve got them thinking about what they’d love to change, your next job is to help them connect with why that change matters. You want them to see how much better their life will be when they’ve made that shift.
So, follow up with this question:
“How will your life be different when you make this change?”
This is where the magic really starts to happen. By asking this, you’re guiding them to picture their future self—the version of themselves that’s free of the problem they want to fix. You’re helping them visualize the benefits in a way that makes the change feel real and achievable.
For example, if they’re thinking about weight loss, maybe they start to imagine how much lighter, healthier, and more energetic they’ll feel. If it’s stress management, they might picture themselves feeling calmer, more in control, and enjoying life more fully. Whatever it is, they’re now emotionally invested in the idea of change because they’re seeing how it can improve their life.
This is so important because people don’t just buy into hypnosis because it sounds good. They invest in it when they can feel the benefit in advance—when they see the value of that transformation in their mind’s eye.

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Instant Influence to Build Commitment
At this point, you’ve planted the seed. They know what they want to change, and they’ve seen how their life will improve once they make that shift. Now it’s time to gauge their readiness to take action.
This is where instant influence comes in—a process explained in Michael Pantalon’s book of the same name, that gets them to actively engage and reflect on their own readiness to change.
Here’s how you do it:
“On a scale of 1 to 10, how ready are you to make that change right now?”
This question is fantastic because it gets them thinking critically about how prepared they are to take the next step. And here’s a tip: in a group setting, get them to physically respond by raising their hand when they’ve chosen a number. This act is a subtle but powerful way to create a moment of personal commitment. They’re no longer just passively listening; they’re now involved.
But here’s the real twist. After they’ve locked in their number, you don’t ask, “Why didn’t you pick a higher number?” That’s what people expect, and it can come off as pushy. Instead, flip the script and ask:
“Why didn’t you pick a lower number?”
This is where the magic happens. They might have chosen a 6, but now you’re making them reflect on why they didn’t pick, say, a 4 or a 5. And guess what? They start to justify their readiness to themselves. Maybe they say, “Well, I didn’t pick a lower number because I really need to make this change. I’ve tried other things, and they haven’t worked, so I’m more ready than I thought.”
They’ve just talked themselves into being more prepared for change. Brilliant, right? This is one of those subtle techniques that gets people to see that they’re further along in their decision-making process than they may have realized. It builds internal motivation—they start to feel like they’re already on the path to change.
Close with a Friendly Call to Action
Now that you’ve led them through this process, it’s time to wrap things up with a friendly invitation. By this point, they’ve identified their problem, visualized the benefits of change, and recognized that they’re more ready than they initially thought. You’re perfectly positioned to offer hypnosis (and yourself) as the solution.
Here’s how you might close:
“That’s fantastic! I’m a hypnotist, and I help people just like you make these kinds of positive changes every day. If you’d like to chat more about how hypnosis can help, I’d love to talk with you afterward.”
This call to action doesn’t need to be salesy or aggressive. You’re not trying to push them into anything—they’ve already done the work of convincing themselves that they want to change. You’re simply offering the next step: a conversation. It’s natural, it’s relaxed, and it’s inviting.
Why This Works in Just 45 Seconds
You might be wondering, “Can I really do all this in just 45 seconds?” Absolutely, you can! The beauty of this approach is that it’s quick, efficient, and engaging. Each step builds on the last in a way that feels organic and conversational.
By the end of that brief interaction, people aren’t just interested in hypnosis as a concept—they’re interested in how hypnosis can help them personally. And that’s the key to making a lasting impression in such a short amount of time.
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